XING is only active in the DACH region and has 17.5 million registered users to date, according to the company. LinkedIn vs. Xing - ein Vergleich. 10117 Berlin - Allemagne. One writer says LinkedIn simply tries to make its largely American format fit in Germany, while “failing to adapt” to the culture and sensibilities of the German people. Japan is another relevant market in which none of the three big professional networks has broken in. Mais la diffusion est moins intense, et les posts bénéficient donc d’une visibilité plus faible. The teams – which operate in six different languages – help users come up with topics to explore and support them with the structure and language of a text, according to the editorial head of the German-speaking region. Now, what has happened since? But things will probably change in the future, as Twitter and Facebook are also trying to get a piece of the growing online recruitment business. With significantly less sharing, each piece of content is much less visible. Xing also has the ability to show ads, however, the targeting is not as detailed as it is on LinkedIn. – It has 59 million members, 27 of which are located outside of France (20 of them in China) On the opposite, there is almost no innovation in Xing’s headquarters. For example, in the United Kingdom alone, LinkedIn has more members than Xing has worldwide. By using this site, you agree to this use. You will also be subscribed to our email list. LinkedIN und Xing sind soziale Plattformen, auf denen Sie Geschäftskontakte knüpfen und pflegen können. Michael Streit, Head Data Strategy & Analytics bei Novartis Pharma GmbH, vergleicht in seiner Video-Kurzanalyse die beiden B2B-Social-Media-Plattformen. De leur côté, les fonctionnalités sont plus réduites sur Xing. Linkedin is leading in 91 countries. It enables you to identify B2B prospects very efficiently via a multi-criteria search engine, as well as offering personalised suggestions. Alors oui, pour les professionnels allemands, suisses et autrichiens travaillant peu à l’international (soit la grande majorité du marché), Xing est plus accessible, plus intuitif, plus confortable, et il n’y a donc aucun intérêt à être présent sur LinkedIn. Advertising is a much smaller business for Xing, even though it has bought company reviewing site Kununu. Facebook offered the same features as StudiVZ – and even more. Due to the professional basis of the XING and LinkedIn networks, both platforms offer interesting opportunities for advertising in the B2B environment. Germany, Austria and Switzerland are the only ones in which it is among the 50 top sites, according to Alexa. The article highlighted the fact that while Facebook had very much become the dominant factor for Offsite (a.k.a social media) sharing of things related to our private lives, on the professional scene in Europe the battle was very much alive between three players; Linkedin, Xing and Viadeo. Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events. Pay to free ratio is extremely different on both networks: 19% on Xing (specially in Germany) and 1% on Linkedin. When it comes to the handling of the ads for lead generation, LinkedIn is slightly more advantageous, as these can be linked to customer relationship management. He likens it to selling more Volkswagens than Cadillacs, even though they’re priced the same. Internationales Job-Netzwerk: LinkedIn. La news d’abord chez LinkedIn Alors oui, pour les professionnels allemands, suisses et autrichiens travaillant peu à l’international (soit la grande majorité du marché), Xing est plus accessible, plus intuitif, plus confortable, et il n’y a donc aucun intérêt à être présent sur LinkedIn. Some of them were bought by Xing (named OpenBC until 2006) and some of them have become realy small, with their business not making any more sense. According to LinkedIn, lead campaigns on the platform are nearly three times more effective than comparable campaigns on Facebook and Twitter. Il permet d’identifier des prospects B2B de manière très efficace, à travers une recherche multicritères ainsi que des suggestions personnalisées. That turned out to be a costly mistake as StudiVZ subsequently lost more and more users while Facebook conquered the German market. Both business networks have a host of advertising formats in their portfolio, and they are slightly different. Although Xing is not used in many countries throughout the world, it still is the market leader in the DACH countries of Europe. For more information, see our Cookie Policy.