Understand why would an individual invest in your brand unless and until you have something unique and interesting to offer? The more effectively you promote your brand, the more demand would it have in the market. Identify your target audience. Managing the integrated marketing communication of an organization (brand) Integrated marketing communication … Developing the Integrated Marketing Communications Program Chapter Objectives 1. The following are the integrated marketing communication tools that can be integrated into any marketing campaign to give it a 360 degree approach. The purposes of this study are 1) to identify the most effective Integrated Marketing Communication (IMC) tools … This paper include the Marketing Communication subject for MBA students. Integrated Marketing Communications (IMC) is defined as customer centric, data driven method of communicating with the customers. You need to know how your products or services would benefit your end-users. concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor; and it is disseminated through mass channels of communication. They include a series of specific actions: 1. horizontal integration – is based on the instruments of the marketing … T… Because the sales message is disseminated through the mass media–as opposed to personal selling–it is viewed as a much cheaper way of reaching … Promotional tools are effective when they work together rather than in isolation. Advertising. IMC is the coordination and integration of all marketing communication tools… An integrated marketing communication strategy (as part of integrated marketing) would thus involve choosing marketing communication options that reinforce and complement one another (Kotler & Keller, 2006:19). With an increasing competition in the banking service, Integrated Marketing Communication (IMC) is one of the marketing communication tools used to achieve a competitive advantage. To examine the marketing communication func-tion and the growing importance of advertising and other promotional elements in the market-ing programs of domestic and foreign companies. Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion. 2. To implement integrated marketing communication, it is essential for the organizations to communicate effectively with the clients. Advertising makes use of multiple platforms and media channels to present the brand message. The strategy behind IMC is to create a seamless experience for the customers. Integrated marketing communication is actually the part of that marketing mix included in a particular company’s marketing plan. The goal of an integrated marketing communication strategy is to ensure that all communications remain consistent and convey the company's message in a way that adheres to its values, image and goals. Advertising messages may promote the adoption of goods, services, persons, or ideas. Integrated Marketing Communication Tools. Remember, not everyone would need your product. This covers the marketing communication tools, Adds information. Marketing communication Presently, marketing communication has five integrated levels, such as: horizontal, vertical, internal, external and data integration. 3) Integrated marketing communication tools used in purposefully chosen channels of communication with the environment (formal and informal communication)13. To introduce the concept of integrated marketing communications … Integrated marketing communication is an important part of a company's overall marketing strategy.