Most of these are obvious and won’t require much research. However, video ads aren’t the only new feature to become available with Gmail ads. 160 x 600 – Wide Skyscraper. If you’re new to display advertising, you may not be familiar with the dimensions of some of the most common ad sizes. You can create static or animated banners as long as they meet the size and file type requirements. Due to a generous size, viewers have to look at them for a longer period of time, which can encourage more clicks and conversions. If you do upload your own ads, you still may want to upload assets to create responsive display ads in the spaces where your custom display ads may not fit. | However, there are a few tricky rules that can trip you up and get your ads rejected if you’re not aware of them. … If you’re new to display advertising, you may not be familiar with the dimensions of some of the most common ad sizes. Additionally, it matches their brand, uses a lazy CTA, and keeps it simple. Why People Choose Google Display Ads Over Other Online Advertising Options 1) Visibility & Remarketing Capabilities. Before you hit save and launch your campaign you’ll want to make sure your ads don’t violate any of Google’s advertising policies. Relative paths must be relative to the primary asset path, mirroring the structure of the ZIP. And of course, you can always hire our talented design team to give you hand. Not quite. Situated on the sides of pages, skyscrapers are tall ads, which restrict word placement. And that’s where your favorite digital marketing agency (that’s us) comes in. You can customize your Gmail ads even further by enabling a custom teaser, customizing your call to action, and changing your color options. Similar to the half banner size, vertical banners can occupy tight spaces. This format is available for text ads, display ads, and mobile ads. 120 x 600 – Skyscraper. Google only accepts the following file formats: Generally speaking, JPEG offers the best compression options, so if your file size is cutting it close try saving it as a JPEG. American households are accessing the Internet via mobile broadband in rising numbers, so prominent mobile ad sizes can engage potential customers well. Similar to the medium rectangle above, the large rectangle also has an … This one’s popular for good reason. Although all of these aren’t required by Google Ads they’re a must if you want to hit your goals. While people are scrolling on their smartphones or tablets, your banner can achieve beneficial exposure. Display ads — while sure, they tend to get a lower direct click through rate than search ads — should be visually striking, with carefully crafted text, just the right mix of fonts, color, graphics, and maybe even animation. This is to make sure ads can be differentiated from the websites they are served on and won’t be mistaken for native content. Performs well if placed above main content, and on forum sites. We’ve listed the top five best performing banner ad sizes according to Google. However, there’s no reason to make your file smaller than 150 KB, so if its small enough avoid decreasing the quality any further. Responsive display ads are the default ad type for the Display Network. The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. Learn about the different campaign types and available ad formats. It tends to perform wel… The tool doesn’t always find what you’re looking for, but it will provide you with some options. Oh, right. Explore our remarketing services today or contact us online for more information! Since it’s very common amongst publishers, it’s very open to advertisers, with plenty of inventory to fill. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You can scan your website, upload your own photos, select from stock images, and browse recently used images. To access this feature open the file menu, click on Export, and select Save for Web. As you can see the original version of my ad was too large at 183 KB. Privacy & Terms of Use There are a number of different types of ads that you can create: If you don’t have a display campaign already creating in your account you’ll need to create on to get started. Straightforward square ads typically hug the side panels, though. All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file. “Okay, good. The text, branding, and call to action are identical in both ads. So you shouldn’t get to caught up on the top performing ad sizes. All these features allow you to create a truly unique ad that matches your brand and more importantly captures your customer’s attention. 300×250 pixels.This format is known as the Medium Rectangle in most publications and is one of the most common ad sizes Google offers. Below is a list of top performing ad sizes with a simple picture of how they show up and look. ), 5 Top Performing Web Ad Sizes You Should Know | Erica Yu, https://adespresso.com/blog/google-ads-size/, 5 Top Performing Web Ad Sizes – Adriana Paz-Soldan's Portfolio, The Straightforward Guide to the Google Display Network Macon Business Reviews and Information – Macon Business Review, The Straightforward Guide to the Google Display Network – CaianTec, The Straightforward Guide to the Google Display Network – Latest Technology, The Ultimate Guide to Facebook Custom Audiences. Reinforcing your ad campaign on personal technology is strategic, and large mobile banners dispatch retargeting better than the plain mobile banner size. Enter your website URL again and Google will find images that are related to your website. You can build ads with AMP (Accelerated Mobile Pages). If you’re launching a remarketing campaign on Google Ads, though, its display network offers ad sizes in a range of shapes and placements. 375 x 50 200 x 200 – Small Square. Make sure you save your final designs in the correct file format.